Optimizing Your Social Media Presence to Advance Your Career

As technology companies in the Milwaukee area continue to grow and thrive, now is a great time to find a new job. Here are some useful tips for using social media to gain a competitive edge over other technology professionals as you search for opportunities to advance your career:

Share Industry News Often
Use social media to share industry news relevant to the industry you work in or are interested in. Sharing articles on platforms like LinkedIn and Twitter make your connections and recruiters aware that you are knowledgeable and passionate about your craft and you keep up to date with industry trends. Try to share a few articles per week on social media.

Keep Your LinkedIn Profile Current
Make sure you keep your information up-to-date regarding your employment status, skills and experience on LinkedIn. If you have social media accounts you no longer use I suggest writing a sentence or two explaining that you are no longer using that account, but you are using other social media channels then provide links at the end so people can easily find your other social media profiles.

Share Links to Your Other Social Profiles & Portfolio Sites
Providing links to all of your other social media profiles and portfolio of work is useful to recruiters especially if you have a common name. A link to a Twitter profile that you use to ‘share industry news’ can provide recruiters insight on what your interest level might be for a position.  If you have a website with examples of your work whether you are a software developer, graphic designer, etc. links to work examples are helpful for recruiters to prove you have credentials for the position they are looking to fill.

Now, log-on to your social media sites and get optimized! If you have questions or are looking for new career opportunities connect with me on LinkedIn


Michael Cordio is a Digital Talent Scout at Skills Pipeline, a Wisconsin-based digital talent agency that works with high-growth companies hunting for top technology talent, email him at michael@skillspipeline.com.  

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